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ProductREADY Scan
Poor market feedback is costly and painful to absorb for all companies. As individuals we have control over the process in terms of asking the right questions. This program provides you with a checkpoint of where you are with your product/service in terms of market readiness.
Simply, we will compute an estimated commercial value focusing on two key areas:
- Product Viability
- Technical Viability.
We often look at each of these areas independently and not in tandem.
Take Ten
It will take around ten minutes of your time to complete this analysis. It may take longer if your answers require more thought. In the end the time you spend here will give good feedback to tell you where to invest more time to improve product:market readiness.
Feedback
You will receive one of four ratings- Green, Yellow, Orange and Red with a brief statement of what each means.
Further Insight
We recommend you call on Northpoint to provide you with a more in-depth analysis.
Time
We all have the same units of it allocated to us, but its how we spend it. Roger Penske has often commented the value of time in terms of split seconds from his days as Indy Car driver and now as an owner. He has taken this same intense value into the business world as he runs Penske Truck Leasing, Detroit Diesel, his Indy Racing and NASCAR teams. And his success as a turnaround expert and top performer as well documented. He points out that you can never really gain back lost time, so when planning for results you need to front load activities.
So the time you invest in this brief survey will help you isolate some key areas and your degree of readiness. Your interest already shows your commitment and investment to being prepared.
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