Thin-Film Solar Panel Manufacturer Needs Go-to-Market
Needs to Define Value Proposition, Segmentation, and Channel Selection - Fast!
Challenge
Solar manufacturing company with potential for robust growth in renewable energy industry needs to understand how best to go to market - fast. Products were unique but ultimately not connecting in the marketplace. Needed to ID effective channels.
Solution
Northpoint participated with client on a “Tiger Team” to assess and diagnose go-to-market approach via a 10-point plan during 60-day sprint. Pathways to Growth solution set.
Result
Three game-changing findings related to product design, messaging, and targeting. The company’s top-line doubled the follow year; stock rose 400%.
