SIMALTO Research

Simultaneous Multi-Attribute Level Trade-Off - SIMALTO is "conjoint on steroids"

  • Compare and trade-off of features/attributes for a product and/or service
  • Make trade-offs and valued attributes by customer segment
  • Establishes the value of an attribute in the solution stack vs. alternatives and current situation
  • Research can be done by region of the world to establish variances
  • Customer and channel input can be gathered and reconciled
  • Predict market share impacts and what if’s

Practice Area

Market Sensing

Success Stories