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October 2003 Edition:
Business Trends & Barometer Letter - Northpoint of Rochester
Thank you for your continued interest in our approaches and ideas. Northpoint is dedicated to providing ideas that yield results.
Seminars -
Northpoint develops seminars to help you deliver results.  Should the times listed not be convenient, additional seminars can be scheduled. Just let us know your interest.
 
  Track A - Successful 2004 Strategies for Senior Executives
Friday October 24, 2003 from 8:00 to 10:30 AM.

Northpoint will be delivering a Headliner seminar titled, Successful 2004 Strategies for Senior Executives. This seminar is intended to discuss the key actions that can be implemented for 2004 results. We will have some executive panel discussions, review of impact ideas. Click here to register.
 
  Track B - Senior Executive Selling Success (SES)
November 14, 2003 from 8:00 to 10:30 AM.
 

To many executives it’s a SOS or a "Help" sign when they need to be engaged in selling their company or accompanying the sales team on visits to customers. This program discusses some significant ways that business owners and senior executives can be more effective in helping support the top-line. We will discuss the four key roles you can play with customers in the sales arena. This especially helps owners and executives with technical and non sales backgrounds. Approaches like “little vs. big box” strategies will be discussed. We will help you drive sales. Click here to register.
 
Alliances and Partners in Profit
  Most senior managers are so immersed in their businesses that they often miss the opportunity to make alliances with other companies in their market space. Alliances can bring about new customer opportunities, additional products and services, etc. Who are the 2-5 companies that can help you grow your business and product portfolio?
 
Value Pricing
  Companies often give away significant margins because of the way their products and services are positioned and presented. In B2B, we can take advantage of several techniques to improve our profits through effective pricing management and methods. Northpoint has a 4-STEP process for senior executives and business owners to determine what new approaches they can take.
 
Fearless Marketing
  Northpoint will offer a seminar in December on Fearless Marketing. This seminar will cover these topics: business model, converting value propositions, S-T-P models, differences between marketing and sales, etc. This seminar is beyond concepts as it focuses on 2-3 actions you can implement.  We will help you isolate the critical areas to address within your business. You can click here to sign up.
 
    
     
  News and Notes:  
 
 
  Free Consult & Assessment:
This is offered to the first 20 people/companies that sign up.
 
   
   
    

 
New Books:
Open Innovation by Henry Chesbrough is an excellent read for companies that are looking for news ways to leverage their technology. This book has been a hit with companies in Silicon Valley.

Strategic Alliances:
Northpoint is working with business owners to merge,
sell and/or acquire business.

Market Research Partner:
We are partnering with a new research company that has completed over 6,000 studies for start-ups and small businesses over the past 20 years. Click here to inquire.

Drake P3:
We are partnering with MCS Communications to provide this tool which is used for employee selection and behavior management.
Click here to inquire.

   
For more info call or e-mail us!

New
York Office
160 Linden Oaks
Rochester, NY 14625
585.233.6707

Midwest Office
2525 East Paris Rd, Suite 100
Grand Rapids, MI 49546
616.975.0194

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