September 2003 Edition:
Business Trends & Barometer Letter - Northpoint of Rochester

Northpoint Advisors, LLC welcomes you! We are delighted to provide you with exciting ideas and innovations that we encounter. We hope they will stimulate your ideas and offer you some fresh perspectives to help you perform.  We would like to meet with you, to learn more.

How to Grow in Tough Times-
Most success is built during very tough times. It takes a higher level planning, discipline and justification to attain results. Companies need to look at what position they occupy in the value chain of offerings to their customers. It's valuable to ask, "What does my customer do with my product or service after its delivered to them?" And can I extend beyond my offerings to other contiguous products/service? Johnson Controls is growing at 15% a year selling to the automotive industry that's growing at only 3%. Rather that just providing electronic seating they are now providing entire interior solutions, which help them, grow revenue and profits. Did you know that a growth leader is usually 10-12% above their industry average? According to a PricewaterhouseCoopers study "lack of demand" is the #1 barrier cited by CEOs.


Easy Execution-
As we know, there is a built in conflict between in these words "Easy" and "Execution" because we've all tried and know that it is easier said than done. That's why someone a while ago stated innovation is 99% perspiration and 1% inspiration. Today as companies are forced to make huge changes, which are necessary to compete, we face certain resistance to them as senior executives. There are several Attitudinal, Structural and External barriers which you can select and determine which affect you and your organization. At Northpoint, in addition to our Market Attack Plans (MAPS) we now provide Execution Arrangements (EA) to ensure we support implementation. In the end it's never EASY but we can provide focused and determined support to make it EASIER.


No Profit Zones-
Do you have them? Most companies have their share of them related to products, customers, line of business etc. Rather than not knowing, its best to identify these areas in your business and develop specific actions to look for ways to create value. Northpoint uses a model you can complete, that will help you re-organize your profit contributions.


Is Customer Satisfaction Still Valid-
In recent years, companies that have overall satisfaction index's (OSI) in the high 90's have learned they are still churning their customer base every 3-5 years. So what's wrong? It may be the wrong metrics and approach. Today, the focus is on Customer SUCCESS. If the customer is satisfied with your product but it isn't helping them compete and add value, you're at susceptible to losing them. Better placed questions are: How can we help you be more competitive? Can we help you double your time to market? Is our offering giving you more agility? Can we eliminate steps in your work process?

Out of Steam & Demand Innovation-
"Unfortunately, in the years to come, traditional product-centered strategies alone will be unable to create the kind of growth companies desire." according to Adrian Slywotzky, a leading business thought leader from Harvard and Mercer Consulting. We have learned that in most industries, truly differentiating new-product breakthroughs are becoming increasingly rare. So many companies with solid success are shifting to new approaches. These companies are focused on creating new growth and new value by addressing the hassles and issues that surround the product rather than by improving the product itself. Examples of this are: Cardinal Health, Johnson Controls, Air Liquide, GM OnStar, John Deere Landscapes and Clarke American. The new growth innovators are great business model innovators as well as imaginative and insightful analysts of the business environment. At Northpoint we are working with Upstate New York based companies to successfully apply new approaches.

    

    
     
    News and Notes:

Northpoint presents to High Tech Business Council on September 10, 2003 (Tomorrow!). The subject is, "How to Grow in Tough Economic Times."
- learn more -

Congratulations to
Jennifer Spear

Jennifer graduated from RPI this spring and was President of her senior class and featured in June school newspaper. She has completed her internship with Northpoint and returning for graduate school at the State University at Binghamton.

Product Readiness Matrix
We have developed an analytical model/tool to help you rate your product and processes readiness.
(Green vs. yellow vs. red)

ISBM Conference
The managing director of Northpoint Advisors, LLC attended this key leadership conference in August at Penn State University.

New Brochure
In August Northpoint has launched a new brochure. You can request one by clicking here.

New Case Study
Robert Bosch GmBH Security Systems group on Northpoint's support of them
- learn more -

    

 

After a brief, no charge assessment, we can determine the best course of action for you and your organization.
 

For more info call or e-mail us!

New York Office
160 Linden Oaks
Rochester, NY 14625
585.233.6707

Midwest Office
2525 East Paris Rd, Suite 100
Grand Rapids, MI 49546
616.975.0194

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